Privacy Policy

1. Introduction

At Appetite UI, your privacy matters. This Privacy Policy explains how we collect, use, and protect your personal data in compliance with GDPR and other applicable laws. By visiting our website or purchasing any product, you agree to the terms below.

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2. Data We Collect

We may collect and process the following personal data:

• Name and surname — For identification and purchase records.
• Email address — For updates, order delivery, and optional marketing communication.

We may also collect non-personal data via:

• Cookies (see Section 5)
• Analytics tools like Google Analytics and Microsoft Clarity

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3. Purpose of Data Collection

We process your data for:

• Transactional communication — Order confirmation, access to files.
• Customer support — Responding to inquiries and technical help.
• Marketing (with consent) — Updates about new packs or product improvements.
• Analytics — Improving website usability, performance, and content relevance.

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4. Data Sharing

We share your data only with trusted third parties:

• Lemon Squeezy — Our payment processor. Handles payments and billing securely, in accordance with global data protection standards.

We never sell or rent your data. Data may be shared with authorities only where required by law.

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5. Cookies

We use cookies to optimize the experience:

• Necessary cookies — Essential for website functionality.
• Analytics cookies — Help us understand how visitors use our site.
• Marketing cookies — Allow us to show relevant promotions (only with consent).

You can manage cookies via the consent banner or browser settings at any time.

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6. Data Retention

We keep your personal data only as long as necessary — typically for 1 year from purchase. Some data may be stored longer if required by tax or legal obligations.

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7. Your Rights

Under GDPR, you have the right to:

• Access — Know what personal data we hold.
• Correct — Fix any incorrect or outdated data.
• Erase — Ask us to delete your data.
• Object or restrict — Limit processing in certain cases.

To exercise your rights, email us at hi@appetiteui.com.

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8. Data Security

We apply technical and organizational measures to protect your data. While no method is 100% secure, we follow industry standards to prevent unauthorized access, alteration, or misuse.

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9. Updates to This Policy

We may revise this Privacy Policy over time. If the changes are significant, we will notify you via the website or email.

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10. Contact

Questions? Email us anytime at hi@appetiteui.com.