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Push notification

A push notification is a message an app sends outside itself, shown as a banner or on the lock screen. It is brief, and Apple warns it should not be the only way to deliver critical information.

Why it matters

A notification interrupts. It earns that only when it carries something timely that the person cares about, and it can be seen by others, so what it shows matters.

Short looks appear only briefly, so the meaning has to be clear at a glance.

Push notification on iOS and Android

Also called Notification, Alert banner, Remote notification. The same idea in each system, with the values Appetite UI gives it.

Push notification at a glance, iOS, Android, Appetite UI
ValueiOSAndroidAppetite UI
NameNotifications: short look and long lookNotificationsNot drawn
Critical informationDeliver it in other ways too, not by a short look aloneNotifications documented in the Android guide (page not read for figures)See below
PrivacyNo sensitive information in the titleSame principleSee below

In Appetite UI

The kit does not draw notifications. Screens show a notification button and a Notifications row in settings, and the system draws the banner.

Example

A delivery app sends Your order is 5 minutes away at the moment it matters, and the order screen holds the same status if the banner is missed.

Common mistakes

  • Critical information only in a notification.
  • Sensitive details in the title, visible on the lock screen.
  • Notifications for marketing the person did not ask for.
  • Asking for notification permission on first launch.

Questions

What is a short look?

The brief banner that tells people what the notification is about and which app sent it. It appears only briefly, so it must not be the only route for critical information.

When should an app ask to send notifications?

In context, when the person shows interest in the feature, like any permission request.

Sources

The pages the facts above rest on, each read October 30, 2026.

  1. Apple Human Interface Guidelines: Notifications
  2. Android Developers: Notifications